This January 2016, frigibar.mobi published an interview with Jeff Rhodes.
You can read more HERE
Below is an extract of the content:
Jeff Rhodes, Founder of Coastal Craft Welded Aluminium Boats Ltd., has built much more than quality aluminum boats and yachts over the past couple of decades; he’s built one of the most admired boat-building businesses in North America.
Twenty years ago (1996), Jeff started Coastal Craft with the vision to “design strong, safe, and hardworking aluminum boats.” Based in British Columbia, Coastal Craft has won several awards and titles, including the 2014 AIM Editor’s Choice for Best Motoryacht in the 60-69’ category.
Yacht purchases are often in the millions and the buyers put a significant amount of time and care into their decision. When building a boat for the specific wants and needs of luxury customers, there are hundreds of moving parts and considerations. According to Jeff, the hardest and most important part of the process is going through the design phase of a project with the future owners. “Sometimes working with them through the education process is needed to make sure there is a solid understanding of what they want and how we can create that. Sometimes you’re debating constructively to make sure you won’t disappoint in the end,” says Jeff, who stresses going above and beyond for each customer.